Pizza Hut has been an American favorite for years. Its strength has always been the lunch buffet. There's a location right outside of Cocoa Beach in Florida, right by Ron Jon's, that I used to eat at probably every second or third time I went to that beach. It was convenient, cheap, and pizza has always been the quintessential food to have with friends. It's not that the pizza is all that great, really, though it's doable. If you argue that there is better pizza available, you're correct.
Pizza Hat, though, is really the direction they ought to be taking the business. It grew out of a conversation with my sister today. First, let's take a look at some pictures to give our discussion here some focus.
Exhibit A is the old Pizza Hut logo, pictured here on an attractive souvenir mug. Look familiar? It's very boxy, and plain. It's clearly made to draw attention to the unusual roofs of the Pizza Hut locations. Which brings us to our next picture.
Exhibit B is one of these restaurants. I guess it's a "hut." Call it what you like.
Exhibit C is the more recent Pizza Hut logo. Doesn't it look like a hat? It never looked like a hut in the first place; it has, however, always looked like a hat (especially now). That's why I've decided to call it Pizza Hat.
Think of it--they could have red paper hats for the kids to wear, just like the Burger King crowns. And they wouldn't have to change much... just close the "u" so it looks like an "a". That's it. They'd get rid of the weird "hut" connection--which doesn't make food sound appetizing--and instead, people would think how clever it is that each of the freestanding restaurants appears to be wearing one of their trademark hats.
So next time you drive past one of these fine, grease-driven establishments, think about how much cooler it would be if it were called Pizza Hat. And maybe we should start writing to our congressmen about it, or something.
2 comments:
Interesting conspiracy theories. Now, if you can weave this into some type of government cover-up, you might be onto something...
Pizza Hut should hire you to handle their advertising.
I would worry about finding hair in my pizza, but other than that--it's perfect.
I especially liked the part about people thinking the restaurants with hats would be clever.
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